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    Home»Issues»2014»Issue 30 November / December 2014»Early price cut from SWIFT
    Issue 30 November / December 2014

    Early price cut from SWIFT

    November 10, 2014Updated:November 10, 2014No Comments1 Min Read
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    1024px-SWIFT.svgSWIFT announced at Sibos last month that it had delivered early on its commitment to reduce its messaging prices by between 30 and 50 per cent between 2010 and 2015, a goal the company set as part of its SWIFT2015 strategy.

    “We have now achieved the high-end of our commitment, delivering a 50 per cent reduction in messaging prices to the community,” said chairman Yawar Shah.

     “SWIFT2015 was a bold plan that challenged us to continue investing in the security, reliability and growth of our core messaging platform, while delivering new and innovative solutions. As a part of that strategy, SWIFT pledged to reduce its messaging prices between 30 and 50 per cent over a five-year period. I am pleased to announce it has achieved that target one year ahead of schedule.”

    “Strong traffic growth and rigorous cost controls have allowed us to deliver early on the pricing pledge we set back in 2010,” said Gottfried Leibbrandt, CEO at SWIFT. “Not only have we delivered at the high-end of our commitment early, but through this initiative we have been able to pass on savings to our customers in the form of this long-term, structural price reduction.”

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