Eikon (pronounced “icon”) is the latest component of Thomson Reuters’ “innovation agenda” that redefines how financial professionals work by placing the most comprehensive market information, news, analytics and trading tools available into a desktop as simple to use and collaborative as the internet.
It provides financial professionals with new tools to thrive in a new era and follows the launch of Reuters Insider, an interactive on-demand video platform that premiered in May.
As of November, about 23 partners and financial institutions from the Middle East and Africa region signed up for Eikon and more than 70 others were are in the process of placing orders.
“The Middle East is fast becoming a powerful economic bloc due to its geographic position which facilitates trading between the Western and Far Eastern markets,” said Basil Moftah, global head of rapidly developing economies, Thomson Reuters. “This combined with increased globalisation and a greater correlation between markets and asset classes means that the need for information that is accessible and reliable is more vital than ever.”
Eikon is available on multiple computer platforms, Blackberry and iPhone devices with a single sign-on to access information anywhere, anytime.
A spokesman said, “A core innovation of Eikon is the harnessing of social networking technology for financial markets and the ability to collaborate with financial professionals around the globe in creating valuable communities. With the tools to publish views or ideas to targeted groups and share real-time rich content and analysis with colleagues and market counterparts, financial professionals can build relationships and grow their business.
“To complete the trading cycle, Eikon seamlessly links to some of the world’s deepest pools of foreign exchange, equities, fixed income and trading venues such as Tradeweb, with easy-click trade capabilities so that market professionals can act in real-time.”